The Pipeline Engine
A done-for-you B2B outbound system that books qualified meetings into your calendar. Multi-channel. Fully managed. Built for founders.
- 93% qualified meeting attendance
- Engine live in 14 days
- Multi-channel: Email + LinkedIn + Calls
- 93% qualified meeting attendance
- Engine live in 14 days
- Multi-channel: Email + LinkedIn + Calls
About
Run by an operator, not an agency
Through SocialCurrency group I have spent the last ten years building pipeline, opening new markets and turning commercial opportunities into repeatable growth systems.My approach is straightforward. I break the market down, identify the real opportunity, work out who needs to be reached, build the message and systemise the process.I do not believe in adding complexity for the sake of it. Everything should connect back to a clear commercial objective: more qualified conversations, stronger market positioning and more revenue opportunities.For some clients, that means building and running a complete outbound engine. For others, it means improving how the business, founder or offer is positioned so the right buyers, partners and decision-makers pay attention.I stay close to the work, challenge weak assumptions and focus on what will actually move the business forward.Simple strategy. Clear execution. Measurable growth.
How It Works
01
Buyer Map
We don't just "map your ICP." We extract the specific buyer persona inside each target account by role, function, and decision authority so every message lands with the right person.
02
Multi-Channel Build
We build your outbound across email, LinkedIn, and calls in 14 days. Infrastructure, copy, sequencing, and reply handling all engineered together, not bolted on.
03
Pipeline Compound
The Engine runs continuously. We optimise weekly, swap copy before mailboxes burn, and compound learning across every campaign so your pipeline gets stronger each month, not just busier.
Who We Work With
Built for B2B founders ready to scale predictable pipeline
We work with founders of B2B companies who have a clear ICP, a working offer, and need a consistent system to fill their calendar with qualified meetings.
- Series A / B SaaS
- Boutique recruitment and professional services firms
- B2B agencies and consultancies
- Mid-market service businesses with founder-led sales
Case study/Testimonials
Client
Neil is an experienced CEO and Chairman, a successful entrepreneur, leadership coach, and Professor with expertise in global business growth and organisational transformation.
Neil Woodcock Chairman, senior operator, and leadership advisor
Challenge
Building consistent demand from SME founders and senior business leaders. Founder-led outreach wasn’t scaling to the volume needed for predictable pipeline.
What we did:
- Built the Buyer Map for SME founders and senior operators
- Engineered Multi-Channel Build across LinkedIn outbound and content sequencing
- Launched the Engine within 14 days
Outcome
Generated 32 qualified conversations within 30 days
Neil Woodcock
Chairperson at 51tocarbonzero
Client
Hello! I am Richard, the Cofounder and CEO of 51toCarbonZero, the first climate success platform to help companies automate carbon footprint measurement, deliver net zero plans and grow their brand.
Richard Davis 51toCarbonZero — Series A Climate SaaS
Challenge
Founder-led business development into enterprise sustainability buyers. Long sales cycles, hard-to-reach decision-makers.
What we did:
- Built the Buyer Map for sustainability and ESG leaders at large enterprises
- Engineered Multi-Channel Build across email and LinkedIn
- Launched the Engine within 14 days
Outcome
Booked meetings with PUMA, JP Morgan, Barclays, Trellis Group, Cavotec, Elida Beauty, and others. Generated 20+ qualified pipeline conversations across enterprise sustainability accounts. Over 7 figures in pipeline (contract conversions remained with client)
Richard Davis
Co-Founder & CEO at 51toCarbonZero
Testimonials
Neil is an experienced CEO and Chairman, a successful entrepreneur, leadership coach, and Professor with expertise in global business growth and organisational transformation.
Neil Woodcock
Chairperson at 51tocarbonzero
Hello! I am Richard, the Cofounder and CEO of 51toCarbonZero, the first climate success platform to help companies automate carbon footprint measurement, deliver net zero plans and grow their brand.
Richard Davis
Co-Founder & CEO at 51toCarbonZero
Clients’ Success
Partner with + 100 Businesses
SC Group transformed our online presence with stunning design and effective marketing strategies. Their talented team is professional, responsive, and truly invested in our success. We highly recommend Digitora for anyone looking to grow their brand digitally.
SC Group transformed our online presence with stunning design and effective marketing strategies. Their talented team is professional, responsive, and truly invested in our success. We highly recommend Digitora for anyone looking to grow their brand digitally.
SC Group transformed our online presence with stunning design and effective marketing strategies. Their talented team is professional, responsive, and truly invested in our success. We highly recommend Digitora for anyone looking to grow their brand digitally.
SC Group transformed our online presence with stunning design and effective marketing strategies. Their talented team is professional, responsive, and truly invested in our success. We highly recommend Digitora for anyone looking to grow their brand digitally.
Frequently Asked Questions
We handle the strategy, targeting, data, campaign infrastructure, messaging, launch and ongoing optimisation. Your team provides the commercial knowledge required to make sure the campaign accurately reflects your offer and market.
Most campaigns can be prepared and launched within approximately 10 to 14 business days. The exact timeline depends on the existing infrastructure, target market and information available during onboarding.
We primarily work with B2B founders and commercial teams that have a proven service or product, a clear target market and sufficient customer value to justify structured outbound activity.
Cold email is normally the foundation of the outbound system. Depending on the client and campaign, this may also be supported by LinkedIn, founder positioning, content and other relevant commercial activity.
We do not make unrealistic promises based on factors outside our control. Before launching, we agree the strategy, target market, campaign activity and success measures. We then test, measure and improve the system using real market feedback.
The primary measures are qualified conversations, sales opportunities and pipeline created. Depending on the engagement, we may also track response quality, target-account engagement and commercial visibility.
We require your input during onboarding to understand your offer, buyers and previous sales activity. After that, we manage the day-to-day execution and provide clear updates on performance, feedback and next steps.
Done-for-you outbound is our core specialism. We can also support commercial positioning, founder visibility and campaign messaging where those areas directly affect the ability to create or convert pipeline.